While I can be brand loyal, our pediatrician always told us to use generic medications for our children. He explained that the generic medications would go through the same testing and strict guidelines as the name brands, but because they don’t advertise, they can cost a lot less. This was true when a big acetaminophen brand pulled all their infant products from the shelves for a recall, while the store- brand items were still there and our only reliable source of pain and fever relief.
It turns out, the same holds true for infant formula. While I never gave my children formula, I wasn’t opposed to it and always had a container of generic infant formula on hand in case we needed it. Our container came from Target up & up, but was manufactured byPerrigo Nutritionals. I never had to use it and donated it to our local shelter, but I never thought twice about quality control or issues.
Check out the “Pulse of Pediatricians” Survey information regarding formula feeding:
- A new, nationwide survey of pediatricians looked at the most common questions new moms will ask. 97 percent of pediatricians say feeding is one of the top three categories new moms ask about and more than half (52 percent) of pediatricians say feeding is the number one topic new moms ask about.
- “Pooping” questions were second (43 percent of respondents). Sleeping was third (41 percent).
- The results were based on a nationwide survey of pediatricians conducted by SERMO, the largest online network exclusively for physicians.
- According to the survey, 71 percent of pediatricians believe all infant formulas are basically the same; the brand doesn’t matter.
- The American Academy of Pediatrics and other experts agree on the benefits of breastfeeding; these experts also agree that infant formula is a safe, science-supported, nutritious means to nourish babies.
- Most moms don’t know that the FDA strictly regulates formula to keep little ones safe, so store brand formulas, like Wal-Mart’s Parent’s Choice and Target’s Up & Up, are nutritionally comparable to national brands like Enfamil® and Similac® and meet FDA standards.
- By switching to store brand formula, a family can save up to $600 per year without compromising quality. Visit for formula coupons and more information.
Store brands are generally cheaper because they do not pay for advertising, not because of a difference in quality. This is something to keep in mind when shopping for similar products from various brands.
I love store brands a lot more sometimes then name brands, most have the same ingredients and they are much more cheaper, and also great when the store offers coupons for there store brands.