I only used formula for a few days with my little girl, but I had researched a lot about formula brands before she was born just in case I had to supplement. Initially I was completely turned off by store brand formulas because I didn’t know enough about them. I didn’t know that ALL infant formulas, whether they are name brand or store brand had to go through the same rigorous testing and meat FDA requirements for safety, nutrition, and quality. I also learned that the reason why name brand formulas are so expensive is because they supply hospitals with samples and also provide free samples to moms upon request. This, along with advertising brings up their cost to nearly double what store brands formula would be.
Check out these interesting statistics:
- Baby-related advertisements strike an emotional chord with moms – nearly one in four feel overwhelmed (23%) and one in five feel anxious (20%) or confused (20%)
- 53% of moms admit thoughts of their baby product budget plague them on a daily basis
- 37% of moms feel guilty if they cannot afford a specific product for their babies
- Moms are willing to purchase store brand over the counter medicine for their baby (42%) and store brand pharmaceuticals (44%), but only 21% of moms are willing to buy store brand infant formula.
*All results are taken from the Perrigo Nutritionals “Brand” New Mom Study
When you purchase store brand formula, it does not mean that the store actually made the formula – there is an outside company that is hired to produce the formula. I learned this from a Walmart pharmacist one evening when my little girl was running a fever while on vacation. The only store in site was a Walmart and since there was a recall on Tylenol brands, the only acetaminophen available was Walmart brand. The pharmacist explained that there are outside companies that produce the medicine and sell it to Walmart, who then slaps their label on the bottle and sells it at a discounted price. Interesting!
Getting back to infant formulas, there is one prominent company that manufactures formula for stores such as Walmart (Parent’s Choice), Target (Up & Up), Kroger (Comforts) and Sam’s Club (Simply Right.) Perrigo Nutritionals is the company that creates the formula and distributes to these store. They adhere to the highest quality standards, so you can feel confident that you have made a smart choice for your baby and save money for the family. Click here to hear about the benefits of store brand formula from one of the country’s leading pediatricians, Dr. Jennifer Trachtenberg.
You can win a gift set from Perrigo Nutritionals which includes
Perrigo Nutritionals store brand infant formula
8oz baby bottle
Fleece baby blanket
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Disclosure: Prize pack, information, and giveaway have been provided by Perrigo Nutritionals through MyBlogSpark.